Not long ago, creating a website was a complex project that required knowing how to code or hiring a developer. Alternatively, you’d have to settle for a cookie-cutter template that didn’t really look like what you had in mind.
However, website design has changed in the last several years, thanks to AI. First, it’s no longer just a job left to developers. Second, you can now actualize what you have in mind within a few minutes, thanks to IONOS and other AI-based website builders.
In today’s piece, we’ll look at how AI has changed modern web design.
From blank page to full website in minutes
Creating a website meant coming up with a design idea then communicating it with your developer, or working with a confusing template that doesn’t really capture your needs. That has now changed.
An easier and better alternative is now available, where you only work with an AI-based website builder. The builder guides you from the first step to the last, even helping you optimize the site when it’s complete.
Instead of trying to figure out a layout and everything else, you’ll only need to answer a few questions to get started. These are like the industry you are in, the kind of content you want, your style, your brand voice, etc.
Based on your answers, the AI website builder will generate a full website structure that meets your needs. Best of all? All that only takes a few minutes and you don’t need any technical skills.
Easier and smarter image and content creation
Once you’ve designed your layout or customized your template, the next step is usually filling it with content. This is often one of the places where people get stuck as they aren’t sure what different pages should say, the kind of images they should use (or how to design them), and how to integrate SEO into all these.
AI-powered website builders handle all these tasks easily. Instead of giving you “lorem ipsums,” they ask a few questions about the content you’d like to have on the website. They can create the homepage content, the about us page, product descriptions, and service blurbs. Since the content will directly align with the goal of the website, your brand voice, and keywords, it will be a great starting point. Just review the pieces, refine them, and publish.
Real-time suggestions to make your site work better
Creating the perfect is not really a one-person job, as you’d need a designer, a content creator, an SEO specialist, and a few other experts. However, AI is a bit of a know-it-all, and it helps get most things right.
During the initial design, it will create a layout that’s optimized for your industry, and it will also curate content and images that fit with your goal.
But more than, it can also analyze the website you’ve created and flag potential issues like slow-loading pages, missing meta descriptions, and inconsistent formatting. It’s like having your own advisor who is knowledgeable in different aspects of website creation. Some of the jobs it can do typically required getting different (and paid) personnel or analytics tools.
Personalized experiences for visitors
In today’s world, you don’t just need something that looks good, it also needs to feel personal. AI builders meet this new user expectation by helping website owners tailor their content to different visitors without using complicated setups or codes.
Most AI builders create websites that can remember visitors. When they return, they can get special offers, content that’s based on their location, and a language that’s based on past preferences. Depending on the builder you use, you can also track how users interact with your pages, and the site will use the data to decide which product or service to highlight during the next visit.
All this happens behind the scenes, powered by AI. You won’t have to install many expensive plugins or hire a team of developers, so using such a builder will help you do more for less.